Malou Verlomme designed Madera with graphic designers in mind – drawing on his decade of experience designing bespoke type to create a versatile, easy-to-use geometric sans serif that ticks off a long list of branding requirements.
Its sharp apexes add some flavour to the design, which offers an honest, trustworthy tone of voice – but with a twist. “The design doesn’t go out of its way to attract attention, but is still very solid,” explains Verlomme. “It still has a fair amount of warmth and personality, in a very understated manner. If you’re a large corporation, with a typeface being used in many different environments, you want something that’s easy to use but can sustain such a large amount of visibility.”
Nhà thiết kế: Malou Verlomme
Nhà phát hành: Monotype
Việt hóa: STYLEno.1 Fonts
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